Harrogate property sells for £64,000 above guide price at thrilling online auction


Posted on Friday, July 31, 2020

Harrogate property sells for £64,000 above guide price at thrilling online auction

A house in Harrogate has sold for £64,000 more than the guide price at the first online property auction by FSS.  

FSS has moved its famous auctions online to give buyers the flexibility to place a bid from anywhere. The action is live streamed on the day through the estate agent’s brand new website and social media channels. 

The estate agent’s first online auction had the same tension and excitement as previous sales, with auctioneer Richard Smailes leading the bidding as viewers watched the latest bids update in real time on the screen.

FSS employees joined Richard in the auction room to bid on behalf of telephone and proxy bidders. 

One of the star sales of the day was a 4 bedroom terraced house in the popular Mayfield Grove area of Harrogate, which had a guide price of £160,000. Lively bidding online and in the room saw the price rise quickly, the hammer eventually falling at £224,000.

A bungalow in Derwent Road in Harrogate also exceeded its guide price, selling for £220,000 compared to a guide price of £210,000.

A beautiful home in the Cold Bath Road area of Harrogate, known locally as the “Notting Hill of Harrogate” thanks to its vibrant atmosphere and excellent selection of independent shops, bars and restaurant, also exceeded its guide price. The house on Belmont Road sold for £325,000 (guide price £320,000).

A terraced property in Park House Green was another success story on the day, exceeding expectations to sell for £170,000 (guide price £150,000).

Richard Smailes said: “The sales and auction team worked hard to recreate the atmosphere that auction goers in Harrogate have grown to expect from FSS over the years. 

“The technology we use means everyone can watch from wherever they are and clearly see the latest bid update in real time.

“This auction has given us some incredible results with many properties exceeding their guide price and we are already receiving enquiries from sellers who are keen to list their properties in our next online auction in October.” 

Online auctions not only make bidding more accessible, they also eliminate concerns about social distancing in a busy auction room. Virtual video viewings were available for each of the lots, making it easier for buyers to create a shortlist before making arrangements to view in person.

“Auction remains an excellent way to sell property, with contracts exchanging on the fall of the hammer, giving sellers certainty in very challenging times,” said Richard.

“Our first online auction has proved that we can generate the same competitive environment with remote bidding and achieve some excellent sale prices for our clients.” 

The next FSS Online Property Auction will be on Thursday 1st October at 3pm. To list a property in our next auction call 01423 501211 (option 3).

You can find out more about online auctions and how to register to bid here https://www.fssproperty.co.uk/auction/online-auctions.html